Creating Acceptance for Circularity

 29 September
3:00 to 4:30 PM CET

Transitioning towards a circular economy is a priority for our society, but also a complex that requires the alignment of many different voices, interests and priorities to drive society down the path towards circularity and for it to be fully embraced.

This interactive workshop will focus on three key drivers of social acceptance for circular economy initiatives, namely the technological infrastructure leading to circularity, its sustainability impact, and the supporting business model.

Experts in these three drivers will lead a discussion on how to accelerate social acceptance for circularity based on the results of ZERO BRINE, an EU innovation action project aimed at improving the circularity of industrial production through the recovery of resources from industrial wastewater.

In addition to our experience with ZERO BRINE, we will also discuss the more general challenges in communicating circular solutions, and their impact on the three key drivers of social acceptance. Other aspects including the diversity of people involved will also be discussed. The experiences of participants will be key in facilitating the discussion and to help develop guidelines for fostering the social acceptance of circularity.